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Preparing an optimal strategy of promotion campaign require an individual approach to an every kind of an action.
The basement of our work is to get to know precisely a Client and a product and to accurately define the targets of a promotion.
Within the preparation of a strategy we undertake a course of activities, which allows us to choose the best solutions. These are:
- analysis of a market and a product
- analysis of behaviour of a customer
- analysis of a competition
- analysis of an advertising market of a product
Basing on the above analysis we estimate a group of customers, prepare promotion activities, a complex plan of activities and among other things we choose the means of communication.
     
   
 
 
An effective advertising transfer consists of an original creative idea and a perfect way of showing it, as it could be understood and target a specific customer faultlessly.
Extraordinary idea is a basement of a success of a promotion campaign.
Within creative activities a Client receives several propositions with the motives and ways of communication. Then one of them is chosen, the one to be realized.
       
   
 
 
Half of a success of every advertising campaign is to express an optimal plan of media expanses within certain media plans.
The media activities carried on by us include:
- working out a media strategy,
- preparing media plans,
- negotiating discounts with the media,
- booking advertising surfaces,
- buying advertising surfaces,
- realizing media activities.
       
   
 
 
We realize on our own most of the works connected with preparing and producing certain elements of a campaign. The rest we make in co-operation with a fully checked partners.
In ATL sphere our services include:
- preparing materials for the realization,
- negotiations on behalf of a client concerning the production,
- conceptional and artistic supervision with a connection with a certain promotion strategy,
- executive supervision over a whole of realized works.
In BTL sphere our services include:
- design and creative works,
- preparing for realization by our DTP studio,
- production of printing materials,
- supervision over the production of non-standard works by professional performers.
       
   
 
 
The basement of the success on the market, except a promotion, is a proper identification of a firm by the environment through public relations policy.
Agency services within Public Relations are realized on the basement of long - lasting agreements grounded on certain strategies. A range of services include:
- working out the strategies: corporate and product
- designing and initiating Corporate Identity,
- inside communication,
- contacts with media,
- working out a strategy of contacts with media,
- monitoring a market and a competition,
- taking up essential activities during a crisis,
- organising conferences and special events:
- organising seminars and trainings
- organising company events
- preparing presentations of a firm and a product
- preparing to fairs and trade event
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- publishing - preparing and producing offers, folders, bulletins, annual rapports and other occasional publishing,
- sponsoring - working out a strategy of a model of sponsoring activities, managing a sponsoring budget.
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