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Preparing an optimal strategy of promotion campaign
require an individual approach to an every kind of an action.
The basement of our work is to get to know precisely a Client and a product and to accurately define the targets of a promotion. Within the preparation of a strategy we undertake a course of activities, which allows us to choose the best solutions. These are: - analysis of a market and a product - analysis of behaviour of a customer - analysis of a competition - analysis of an advertising market of a product Basing on the above analysis we estimate a group of customers, prepare promotion activities, a complex plan of activities and among other things we choose the means of communication. |
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An effective advertising transfer consists of an original
creative idea and a perfect way of showing it, as it could be understood
and target a specific customer faultlessly.
Extraordinary idea is a basement of a success of a promotion campaign. Within creative activities a Client receives several propositions with the motives and ways of communication. Then one of them is chosen, the one to be realized. |
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Half of a success of every advertising campaign is to
express an optimal plan of media expanses within certain media plans.
The media activities carried on by us include: - working out a media strategy, - preparing media plans, - negotiating discounts with the media, - booking advertising surfaces, - buying advertising surfaces, - realizing media activities. |
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We realize on our own most of the works connected with
preparing and producing certain elements of a campaign. The rest we
make in co-operation with a fully checked partners.
In ATL sphere our services include: - preparing materials for the realization, - negotiations on behalf of a client concerning the production, - conceptional and artistic supervision with a connection with a certain promotion strategy, - executive supervision over a whole of realized works. In BTL sphere our services include: - design and creative works, - preparing for realization by our DTP studio, - production of printing materials, - supervision over the production of non-standard works by professional performers. |
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The basement of the success on the market, except a
promotion, is a proper identification of a firm by the environment through
public relations policy.
Agency services within Public Relations are realized on the basement of long - lasting agreements grounded on certain strategies. A range of services include: - working out the strategies: corporate and product - designing and initiating Corporate Identity, - inside communication, - contacts with media, - working out a strategy of contacts with media, - monitoring a market and a competition, - taking up essential activities during a crisis, - organising conferences and special events: - organising seminars and trainings - organising company events - preparing presentations of a firm and a product - preparing to fairs and trade events - publishing - preparing and producing offers, folders, bulletins, annual rapports and other occasional publishing, - sponsoring - working out a strategy of a model of sponsoring activities, managing a sponsoring budget. |




